Tracking links and conversion analytics

Tracking links let you measure which marketing channels — email, Instagram, Facebook ads, etc. — are driving the most ticket sales.

1. 1Go to your event in the Dashboard and open the Analytics tab.
2. 2Click New Tracking Link.
3. 3Give it a name (e.g., Instagram Bio) and save.
4. 4Copy the generated short link and use it in your marketing.

Each link tracks clicks, conversions (completed purchases), and revenue. You can see a breakdown in the Analytics tab or export it as CSV.